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Monthly Archives: April 2008
Web Analytics
Web analytics allow you to track how many people are visiting your site, what sites they are coming from, what words they use to search when finding your site, and more. Without knowing who is looking at your site, you can know what they are looking at, for how long, in what order, they [...]
Loss Aversion, Greenpeace, and Health
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating – using the stick instead of the carrot.
Example 1 From Greenpeace:
The ranking criteria reflect the demands of the Toxic Tech campaign to the electronics [...]
CarrotMob gives stores incentive to go green
Blackmailing (not really) store owners by offering to bring tons of motivated customers if they will do the most to make their store energy efficient. Documented very well – including dollar amounts.
Carrotmob Makes It Rain from carrotmob on Vimeo.
Hans Haacke on “success”
Hans Haacke lecture
Gallatin School, New York University, April 15, 2008
Question: As a political artist, how can you know when you’ve been successful?
Haacke: I’ve been asked that question many times, and that question requires one to go around it before one really avoids it.
I believe it is a relatively new phenomenon that art works are referred [...]
But Is It Politics?
Bad art makes bad political art....To those who would charge that thinking through the efficacy of political art turns art into propaganda I would say: absolutely. But sublime, and successful, propaganda.
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Future Farmers: ~Human Knot~
One month after the United States invaded Iraq, Futurefarmers put out a public call for people to come to the Marin Headlands to join in a Human Knot. A human knot starts out with a group of people holding hands in a big circle. People are then asked to get tangled and twisted up without [...]
NYT – April Fool! The Purpose of Pranks
By BENEDICT CAREY
Published: April 1, 2008
Keep it above the belt, stop short of total humiliation and, if possible, mix in some irony, some drama, maybe even a bogus call from the person’s old flame or new boss. A good prank, of course, involves good stagecraft. But it also requires emotional intuition.
“You want to play on [...]
good answer to a relevant question by some guy