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Category Archives: advertising example
Sublime Accidents
A public service ad for a seatbelt campaign in the UK, gone viral with lots of press too. Nice tension between beauty and horror. But if I didn’t before, will I wear a seatbelt now? Or does this serve the function of reinforcement? Or merely an e-mail forward as banal statement of concern? Hard to [...]
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Bottle Bank Arcade
OK, it’s essentially an off-beat ad campaign by Volkswagon, but it does say something about modeling social behavior through fun.
Bottle Bank Video
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Politics as Product
Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we’re on the next distraction tomorrow. This election has been primarily a contest between the values of experience and [...]
Also posted in pop culture example Tagged advertising, corporate, media, perceptions, politics, public relations 2 Comments
Ogilvy: “speak their language”
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
via The Hidden Persuader
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The Changing Face of the U.S. Consumer
via: Ad Age
NEW YORK (AdAge.com) — The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically.
It’s not news that the nation is aging, but the fact that the average U.S. head of household is just six [...]
PRWatch: Corporate Sponsored Slacktivism
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective.
By Anne Landeman
Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary [...]
Posted in advertising example Tagged activism, advertising, corporate, empirical, failure, metrics, perceptions, psychology, public relations, smoking 1 Comment
NYTimes: Billboards that Look Back
By STEPHANIE CLIFFORD
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they [...]
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Why Metrics Are Killing Creativity in Advertising