Author Archives: duncombe

BJ Fogg’s Behavior Model

What Causes Behavior Change? My Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. go to site for the rest
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Charting Creativity: Neurologically

Charting Creativity: Signposts of a Hazy Territory NY Times, Patricia Cohen, May 7, 2010 Grab a timer and set it for one minute. Now list as many creative uses for a brick as you can imagine. Go. The question is part of a classic test for creativity, a quality that scientists are trying for the [...]
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Art Power

Boris Guys, Art Power (MIT Press: 2008) “Art becomes politically effective only when it is made outside the art market — in the context of direct political propaganda.” [7] “Of course, one can easily argue that such propaganda art is simply political design- and image-making….They are making advertisements for a certain ideological goal — and [...]
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Why Metrics Are Killing Creativity in Advertising

“Thing is, you cannot truly quantify creativity. And in ever-increasing fashion, our clients’ (and our own) rote dependence on the dusty world of metrics is exactly why creativity is going to hell. When marketing decisions are based on numbers, we lose completely the desire to “waste” time being creative. And heaven forbid we ever again [...]
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Sublime Accidents

A public service ad for a seatbelt campaign in the UK, gone viral with lots of press too. Nice tension between beauty and horror. But if I didn’t before, will I wear a seatbelt now? Or does this serve the function of reinforcement? Or merely an e-mail forward as banal statement of concern? Hard to [...]
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A promise not satisfied

“Aesthetic art promises a political accomplishment that it cannot satisfy, and thrives on that ambiguity. That is why those who want to isolate it from politics are somewhat beside the point. It is also why those who want to fulfill its political promise are condemned to a certain melancholy.” Jacques Ranciere, “The Aesthetic Revolution and [...]
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Bottle Bank Arcade

OK, it’s essentially an off-beat ad campaign by Volkswagon, but it does say something about modeling social behavior through fun. Bottle Bank Video
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Test Marketing Michael Moore

NY Times article (9/20/09) on Michael Moore and how he tests the effect of his movies: < blockquote>“Although I’m trying to say things I want to say politically, I primarily want to make an entertaining movie,” he said. “If the art of the movie doesn’t work, the politics won’t get through.” To make sure the [...]
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Where’s Conservative Art? Crunchy Con

Asking our question (kind of) from the other side of the aisle. See especially the comments section. Where’s Conservative Art?
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Politcal Communications Strategy

Interesting blog piece from the Huffington Post from a political communications strategist about How To Win: Ill Communication: President Obama’s Misguided Health Care Strategy, by Ben Wyskida
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