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	<title>How To Win</title>
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	<link>http://howtowin.visitsteve.com</link>
	<description>with Steve Duncombe and Steve Lambert</description>
	<lastBuildDate>Mon, 08 Mar 2010 19:25:21 +0000</lastBuildDate>
	
	<language>en</language>
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			<item>
		<title>Why Metrics Are Killing Creativity in Advertising</title>
		<link>http://howtowin.visitsteve.com/advertising-example/why-metrics-are-killing-creativity-in-advertising</link>
		<comments>http://howtowin.visitsteve.com/advertising-example/why-metrics-are-killing-creativity-in-advertising#comments</comments>
		<pubDate>Mon, 08 Mar 2010 19:24:53 +0000</pubDate>
		<dc:creator>duncombe</dc:creator>
				<category><![CDATA[advertising example]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=822</guid>
		<description><![CDATA[&#8220;Thing is, you cannot truly quantify creativity. And in ever-increasing fashion, our clients&#8217; (and our own) rote dependence on the dusty world of metrics is exactly why creativity is going to hell. When marketing decisions are based on numbers, we lose completely the desire to &#8220;waste&#8221; time being creative. And heaven forbid we ever again [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Thing is, you cannot truly quantify creativity. And in ever-increasing fashion, our clients&#8217; (and our own) rote dependence on the dusty world of metrics is exactly why creativity is going to hell. When marketing decisions are based on numbers, we lose completely the desire to &#8220;waste&#8221; time being creative. And heaven forbid we ever again just go with our gut feelings. Of course, I&#8217;m in no way advocating the death of metrics, just a different approach with creativity as the vanguard&#8221; &#8212; Patrick Sarkissian, AdAge, March 4 2010</p>

<p><a href="http://adage.com/columns/article?article_id=142600">Full Text</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sublime Accidents</title>
		<link>http://howtowin.visitsteve.com/advertising-example/sublime-accidents</link>
		<comments>http://howtowin.visitsteve.com/advertising-example/sublime-accidents#comments</comments>
		<pubDate>Thu, 25 Feb 2010 13:57:20 +0000</pubDate>
		<dc:creator>duncombe</dc:creator>
				<category><![CDATA[advertising example]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=810</guid>
		<description><![CDATA[A public service ad for a seatbelt campaign in the UK, gone viral with lots of press too. Nice tension between beauty and horror. But if I didn&#8217;t before, will I wear a seatbelt now? Or does this serve the function of reinforcement? Or merely an e-mail forward as banal statement of concern? Hard to [...]]]></description>
			<content:encoded><![CDATA[<p>A public service ad for a seatbelt campaign in the UK, gone viral with lots of press too. Nice tension between beauty and horror. But if I didn&#8217;t before, will I wear a seatbelt now? Or does this serve the function of reinforcement? Or merely an e-mail forward as banal statement of concern? Hard to know what to do with an aesthetic which is about drawing the viewer into enraptured spectatorship rather than pushing them away into activity.</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/h-8PBx7isoM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/h-8PBx7isoM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Provisions Library Blog</title>
		<link>http://howtowin.visitsteve.com/art-example/provisions-library-blog</link>
		<comments>http://howtowin.visitsteve.com/art-example/provisions-library-blog#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:19:47 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[art example]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=804</guid>
		<description><![CDATA[Signal Fire is the blog of Provisions Library, a non-profit learning resource for arts and social change.

Provisions Library.
]]></description>
			<content:encoded><![CDATA[<p>Signal Fire is the blog of Provisions Library, a non-profit learning resource for arts and social change.</p>

<p><a href="http://wiki.provisionslibrary.org/blog/">Provisions Library</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>God Hates Flags</title>
		<link>http://howtowin.visitsteve.com/actvist-example/god-hates-flags</link>
		<comments>http://howtowin.visitsteve.com/actvist-example/god-hates-flags#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:48:17 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[actvist example]]></category>
		<category><![CDATA[comedy]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=798</guid>
		<description><![CDATA[The infamous westboro baptist church visited San Francisco.



WBC’s hate-promoting signs were answered by multiple signs of randomness, nonsensical yelling, and even a unicorn. A portable stereo blared Lady GaGa, while press and people passing by ignored the WBC signs and took pictures and videos of the more entertaining signs. I was also there and turned [...]]]></description>
			<content:encoded><![CDATA[<p>The infamous westboro baptist church visited San Francisco.</p>

<p><a href="http://howtowin.visitsteve.com/wp-content/uploads/2010/02/ihaveasign.jpg"><img class="aligncenter size-full wp-image-799" title="ihaveasign.JPG" src="http://howtowin.visitsteve.com/wp-content/uploads/2010/02/ihaveasign.jpg" alt="" width="500" height="385" /></a></p>

<blockquote>WBC’s hate-promoting signs were answered by multiple signs of randomness, nonsensical yelling, and even a unicorn. A portable stereo blared Lady GaGa, while <strong>press and people passing by ignored the WBC signs and took pictures and videos of the more entertaining signs</strong>. I was also there and turned on the video camera while holding my sign.</blockquote>

<p>Via <a href="http://laughingsquid.com/san-franciscos-answer-to-westboro-baptist-church/">Laughing Squid</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Al Gore on Creative Activism</title>
		<link>http://howtowin.visitsteve.com/pop-culture-example/al-gore-on-creative-activism</link>
		<comments>http://howtowin.visitsteve.com/pop-culture-example/al-gore-on-creative-activism#comments</comments>
		<pubDate>Thu, 14 Jan 2010 05:21:01 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[pop culture example]]></category>
		<category><![CDATA[climate crisis]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[pranks]]></category>
		<category><![CDATA[surrealism]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=771</guid>
		<description><![CDATA[

Click to play or download here: Al Gore On Creative Activism.
]]></description>
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<p>Click to play or download here: <a href='http://howtowin.visitsteve.com/wp-content/uploads/2010/01/algore-creative-activism.mov'>Al Gore On Creative Activism</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>A promise not satisfied</title>
		<link>http://howtowin.visitsteve.com/uncategorized/a-promise-not-satisfied</link>
		<comments>http://howtowin.visitsteve.com/uncategorized/a-promise-not-satisfied#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:38:42 +0000</pubDate>
		<dc:creator>duncombe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=766</guid>
		<description><![CDATA[&#8220;Aesthetic art promises a political accomplishment that it cannot satisfy, and thrives on that ambiguity. That is why those who want to isolate it from politics are somewhat beside the point. It is also why those who want to fulfill its political promise are condemned to a certain melancholy.&#8221;

Jacques Ranciere, &#8220;The Aesthetic Revolution and its [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Aesthetic art promises a political accomplishment that it cannot satisfy, and thrives on that ambiguity. That is why those who want to isolate it from politics are somewhat beside the point. It is also why those who want to fulfill its political promise are condemned to a certain melancholy.&#8221;</p>

<p>Jacques Ranciere, &#8220;The Aesthetic Revolution and its Outcomes,&#8221; <em>New Left Review 14</em> Mar-Apr, 2002, p.151</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>badpaintingsofbarackobama.com</title>
		<link>http://howtowin.visitsteve.com/art-example/badpaintingsofbarackobama-com</link>
		<comments>http://howtowin.visitsteve.com/art-example/badpaintingsofbarackobama-com#comments</comments>
		<pubDate>Sun, 20 Dec 2009 02:44:34 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[art example]]></category>
		<category><![CDATA[funny]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=763</guid>
		<description><![CDATA[just look at it: badpaintingsofbarackobama.com.
]]></description>
			<content:encoded><![CDATA[<p>just look at it: <a href="http://badpaintingsofbarackobama.com/">badpaintingsofbarackobama.com</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Again, the truth doesn&#8217;t matter</title>
		<link>http://howtowin.visitsteve.com/politics/again-the-truth-doesnt-matter</link>
		<comments>http://howtowin.visitsteve.com/politics/again-the-truth-doesnt-matter#comments</comments>
		<pubDate>Sun, 20 Dec 2009 02:37:16 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=761</guid>
		<description><![CDATA[A smart lefty is frustrated that the right is getting ahead by asserting lies and the left sticks to the truth. We know the answer here don&#8217;t we? Use the truth but tap into the same outrage? Or?

An excerpt from the folks at Poplicks:

I know that there will always be fierce opposition to any American [...]]]></description>
			<content:encoded><![CDATA[<p>A smart lefty is frustrated that the right is getting ahead by asserting lies and the left sticks to the truth. We know the answer here don&#8217;t we? Use the truth but tap into the same outrage? Or?</p>

<p>An excerpt <a href="http://poplicks.com/2009/09/what-happened-to-honest-opinions.html">from the folks at Poplicks:</a></p>

<p>I know that there will always be fierce opposition to any American president, regardless of his or her ideology. Dissent is an American tradition. Undoubtedly, the anti-Bush rallies were an even larger assembly of angry people with the same passion as the people interviewed above.</p>

<p>But what shocks me about these oft-repeated wingnut talking points is how much they depend on lies.</p>

<p>In expressing their views, these teabaggers rely on &#8220;facts&#8221; with no credible support. Obama is not an American citizen. Obama is a Communist. Obama is the first president to have &#8220;czars.&#8221; Obama wants to kill my grandma. Obama is Muslim. Obama is raising my taxes (said a person who is probably not making more than $250,000). Obama is taking my doctor away.</p>

<p>In contrast, most anti-Bush protesters never needed to lie. They either chanted pure opinions (e.g., &#8220;The war on Iraq is wrong,&#8221; &#8220;Bush is the worst president in US history,&#8221; etc.) or expressed beliefs stemming from undisputed facts (e.g., &#8220;No Tax Dollars to Halliburton&#8221;, &#8220;How can the White House defend torture?,&#8221; etc.).</p>

<p>Granted, there were many leftists who passionately believed unproven assertions. For example, thousands (including me) believed that the White House was raising the terror alert levels during the 2004 presidential campaign just to skew support towards President Bush. Sure enough, it turned out to be true. But even if it wasn&#8217;t true, most Bush critics could articulate their opposition to President Bush&#8217;s policies without lying (or repeating lies that they believed to be true).</p>

<p>Consider the &#8220;You Lie&#8221; controversy. Personally, I am not outraged with Rep. Joe Wilson for merely interrupting Pres. Obama&#8217;s speech and violating so-called rules of etiquette. If he blurted out &#8220;Shame!&#8221; during one of Pres. Bush&#8217;s speeches defending the Iraqi invasion, I would have praised him. Instead, what outrages me about Rep. Wilson&#8217;s statement is that it&#8217;s a patently false assertion. He&#8217;s not expressing an opinion. He&#8217;s stating that Obama&#8217;s proposed bill would apply to illegal immigrants, when it clearly does not.</p>

<p><a href="http://poplicks.com/2009/09/what-happened-to-honest-opinions.html">Read the whole piece at Poplicks</a></p>
]]></content:encoded>
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		<item>
		<title>Underwear Gnomes</title>
		<link>http://howtowin.visitsteve.com/uncategorized/underwear-gnomes</link>
		<comments>http://howtowin.visitsteve.com/uncategorized/underwear-gnomes#comments</comments>
		<pubDate>Wed, 16 Dec 2009 05:03:37 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/uncategorized/underwear-gnomes</guid>
		<description><![CDATA[

Someone mentioned this to me. This still frame is from an episode of South Park where gnomes are stealing kids underwear. When asked why, they explain &#8220;stealing underwear is just phase 1.&#8221;  Profit is Phase 3. But apparently, none of the gnomes know what Phase 2 is and apparently they never thought about it.

Phase [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://howtowin.visitsteve.com/wp-content/uploads/2009/12/underpants.png"><img class="aligncenter size-full wp-image-757" title="underwear gnomes master plan" src="http://howtowin.visitsteve.com/wp-content/uploads/2009/12/underpants.png" alt="underwear gnomes master plan" width="459" height="375" /></a></p>

<p>Someone mentioned this to me. This still frame is from an episode of South Park where gnomes are stealing kids underwear. When asked why, they explain &#8220;stealing underwear is just phase 1.&#8221;  Profit is Phase 3. But apparently, none of the gnomes know what Phase 2 is and apparently they never thought about it.</p>

<p>Phase 1: Protest Art<br />
Phase 2: ?<br />
Phase 3: The Revolution</p>
]]></content:encoded>
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		<item>
		<title>New Anti-Smoking Ads Warn Teens &#8216;It&#8217;s Gay To Smoke&#8217;</title>
		<link>http://howtowin.visitsteve.com/research/new-anti-smoking-ads-warn-teens-its-gay-to-smoke</link>
		<comments>http://howtowin.visitsteve.com/research/new-anti-smoking-ads-warn-teens-its-gay-to-smoke#comments</comments>
		<pubDate>Mon, 07 Dec 2009 06:16:15 +0000</pubDate>
		<dc:creator>SteveL</dc:creator>
				<category><![CDATA[pop culture example]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[smoking]]></category>

		<guid isPermaLink="false">http://howtowin.visitsteve.com/?p=755</guid>
		<description><![CDATA[New Anti-Smoking Ads Warn Teens &#8216;It&#8217;s Gay To Smoke&#8217;
]]></description>
			<content:encoded><![CDATA[<p><object width="480" height="430"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.theonion.com/content/themes/common/assets/onn_embed/embedded_player.swf?image=http%3A%2F%2Fwww.theonion.com%2Fcontent%2Ffiles%2Fimages%2FTEEN_SMOKING_ARTICLE_10_2.jpg&#038;videoid=98326&#038;title=New%20Anti-Smoking%20Ads%20Warn%20Teens%20'It's%20Gay%20To%20Smoke'" /><param name="wmode" value="transparent" /><embed src="http://www.theonion.com/content/themes/common/assets/onn_embed/embedded_player.swf"type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" wmode="transparent" width="480" height="430"flashvars="image=http%3A%2F%2Fwww.theonion.com%2Fcontent%2Ffiles%2Fimages%2FTEEN_SMOKING_ARTICLE_10_2.jpg&#038;videoid=98326&#038;title=New%20Anti-Smoking%20Ads%20Warn%20Teens%20'It's%20Gay%20To%20Smoke'"></embed></object><br /><a href="http://www.theonion.com/content/video/new_anti_smoking_ads_warn_teens?utm_source=videoembed">New Anti-Smoking Ads Warn Teens &#8216;It&#8217;s Gay To Smoke&#8217;</a></p>
]]></content:encoded>
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