Category Archives: social marketing example

Anti-Smoking Ads: pain, suffering and dismemberment works.

By SteveL | Published: July 8, 2009
Anti-smoking ads historically highlight one blunt fact: smoking kills. But the World Lung Foundation has analyzed the effectiveness of ads around the world targeting various cultures and discovered it’s not that simple. Sandra Mullin, senior vice president at Communications for the World Lung Foundation, says the most effective ads highlight the pain, suffering and dismemberment [...]
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Montana Meth Project

By SteveL | Published: May 25, 2008
This collection of chilling PSA’s are from the Monatana Meth Project. The Monatana Meth Project site has information on their “measureable impact”. I heard about it on this weekend’s On The Media. Listen: [Audio clip: view full post to listen] or download the mp3:Montana Meth Project on On The Media EXCERPT: NITSA ZUPPAS: When we first started in the State of Montana, [...]
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