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Tag Archives: advertising
Ogilvy: “speak their language”
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
via The Hidden Persuader
The Changing Face of the U.S. Consumer
via: Ad Age
NEW YORK (AdAge.com) — The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically.
It’s not news that the nation is aging, but the fact that the average U.S. head of household is just six [...]
PRWatch: Corporate Sponsored Slacktivism
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective.
By Anne Landeman
Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary [...]
Posted in advertising example Also tagged activism, corporate, empirical, failure, metrics, perceptions, psychology, public relations, smoking 1 Comment
NYTimes: Billboards that Look Back
By STEPHANIE CLIFFORD
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they [...]
Posted in advertising example Also tagged corporate, empirical, evaluation, metrics, nytimes, psychology, web anayltics Leave a comment
good answer to a relevant question by some guy
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful?
A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have the [...]
Posted in actvist example, art example, research Also tagged art, evaluation, metrics, web anayltics Leave a comment
Politics as Product