Tuesday, November 4, 2008
Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we’re on the next distraction tomorrow. This election has been primarily a contest between the values of experience and [...]
Saturday, August 23, 2008
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” - David Ogilvy
via The Hidden Persuader
This is great speech by journalist John Pilger on the powers and dangers of corporate media. I think what’s most interesting about it is that he breaks from the Left/Right dialectic that plagues social change movements and takes liberalism to task for some of its crimes. The liberal Clinton administration increased the size of [...]
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective.
By Anne Landeman
Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary [...]
By STEPHANIE CLIFFORD
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they [...]
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating - using the stick instead of the carrot.
Example 1 From Greenpeace:
The ranking criteria reflect the demands of the Toxic Tech campaign to [...]