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Tag Archives: corporate
Ogilvy: “speak their language”
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
via The Hidden Persuader
Posted in advertising example Also tagged advertising, perceptions, public relations Leave a comment
PRWatch: Corporate Sponsored Slacktivism
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective.
By Anne Landeman
Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary [...]
Posted in advertising example Also tagged activism, advertising, empirical, failure, metrics, perceptions, psychology, public relations, smoking 1 Comment
NYTimes: Billboards that Look Back
By STEPHANIE CLIFFORD
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they [...]
Posted in advertising example Also tagged advertising, empirical, evaluation, metrics, nytimes, psychology, web anayltics Leave a comment
Loss Aversion, Greenpeace, and Health
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating – using the stick instead of the carrot.
Example 1 From Greenpeace:
The ranking criteria reflect the demands of the Toxic Tech campaign to the electronics [...]
Politics as Product