Friday, December 19, 2008
Mainly for Jay and Duncombe. I think at the core, one of the things he’s talking about, is if all that work getting Obama elected actually mattered…
via Ill Doctrine
Comment from Irene Maui about JooYoun Paek’s conceptual design/art works:
I’m tired of reading and looking to design as Art, making people to be confused about it. Some people are just looking for fame, and not really thinking on giving creative answers. The world is about to explode, and we have to fill our heads with [...]
Wednesday, November 26, 2008
Bill Ayers on Fresh Air with Terry Gross
This is an except from the end of the interview that I thought was relevant to the questions we’re asking in How to Win.
Gross: Do you think some of the tactics that you took on were in some part this youthful expression of anger, something that [...]
Thursday, October 23, 2008
MIAMI — When Sarah Silverman told young Jews to get their lazy rotund rear ends to Florida to persuade their grandparents to vote for Senator Barack Obama, one question loomed: Would they go?
This weekend was the first big test, a kickoff for the so-called Great Schlep, and so far, momentum has been building with the [...]
By STEPHANIE CLIFFORD
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they [...]
This collection of chilling PSA’s are from the Monatana Meth Project.
The Monatana Meth Project site has information on their “measureable impact”.
I heard about it on this weekend’s On The Media.
Listen:
or download the mp3:Montana Meth Project on On The Media
EXCERPT:
NITSA ZUPPAS: When we first started in the State of Montana, half for the male prison population [...]
Wednesday, April 30, 2008
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful?
A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have the [...]
Web analytics allow you to track how many people are visiting your site, what sites they are coming from, what words they use to search when finding your site, and more. Without knowing who is looking at your site, you can know what they are looking at, for how long, in what order, they [...]
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating - using the stick instead of the carrot.
Example 1 From Greenpeace:
The ranking criteria reflect the demands of the Toxic Tech campaign to [...]
Blackmailing (not really) store owners by offering to bring tons of motivated customers if they will do the most to make their store energy efficient. Documented very well - including dollar amounts.
Carrotmob Makes It Rain from carrotmob on Vimeo.