Tag Archives: web anayltics

NYTimes: Billboards that Look Back

By SteveL | Published: June 2, 2008
By STEPHANIE CLIFFORD In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print. Billboards are a different story. For the most [...]
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good answer to a relevant question by some guy

By duncombe | Published: April 30, 2008
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have [...]
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Web Analytics

By SteveL | Published: April 29, 2008
Web analytics allow you to track how many people are visiting your site, what sites they are coming from, what words they use to search when finding your site, and more. Without knowing who is looking at your site, you can know what they are looking at, for how long, in what order, they city [...]
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